A moment to rage: Season Passes
Posted: Mon Mar 04, 2013 6:31 pm
Quite a few publishers are jumping aboard this "Season Pass" phrase to promote game DLC, as a way to pre-order the "complete package" -- even before the main game has been shipped. It is clear that marketers are targeting a sports-enthusiast demographic. Do you feel included or alienated by this? Is it appropriate for gaming culture, or should this practice be shunned? My stance has recently been solidified: I hate it. To understand why, let's have a look at some of the current culprits:
A sports term for sports games.
Verdict: Acceptable.
TV series use the term Season, and this franchise has a popular TV series on air right now. They also marketed and priced these games as incremental episodes, so the term continues to make sense within that context.
Verdict: Acceptable.
Appealing to the frat house? In this instance, Season means 4 DLC packs.
Verdict: Annoying.
A silly term for a silly game? In this case, Season means 3 mission packs.
Verdict: Annoying.
More college dorm pandering? In this usage, Season means 4 "new releases", whatever that means.
Verdict: *grumble*
Pre-order three, get the fourth free! Hey, they even come in different colors! We're promised "new campaigns", "new locations", "new experiences", and "new surprises."
Verdict: Urge to rage, rising...
What does this even mean? I don't know, Season has no actual meaning in the gaming community. It can mean whatever the publisher wants.
Verdict: Urge to rage, stewing...
I... I don't even... What?
Verdict: Urge to rage, simmering...
Panned by critics and players alike, will this even see a full "season"? Buyer beware, right?
Verdict: Urge to rage, disgustedly boiling...
WHAT. THE. FUCKING. FUCK. That's it, now I'm pissed. Pissed enough to make this goddamn thread so I can share the rage. Unlike most of the above, I am looking forward to this game. I love the developer's dedication to world-building. They could have just made Bioshock 3: More Underwater Shit, but they actually invested the time and resources into fleshing out a whole new experience. I admire that.
But this? This fucking sports term? What does that have to do with a dark, alternative timeline of American Exceptionalism paired with steampunk in the sky?
I love science fiction, and to a lesser extent I enjoy fantasy. I like creativity and imagination in my entertainment. I like exploring the "what if" question.
Sports, though? They fucking bore me. If given the choice, I'd sooner read the goddamn dictionary; I would at least get something out of my time. Nothing could be more alienating to me than completely and utterly unrelated sports vernacular.
But wait, TV uses the term seasons, right? Yes, but they don't call it a season pass. It's the idea of a ticket that firmly roots the concept into the domain of sports.
While we're on this topic, what does Season Pass even fucking mean? Nothing! How many expansions? How many DLCs? How many missions? When will any of them be released? We don't fucking know! The core game isn't even due to ship for another month! But hey kids, hand over your money anyway! They promise it'll be something you'll like! Maybe it'll be something totally new, too, and not just shit they held out of release because of publisher pressure!
Verdict: RAGE
Closing thoughts: We have a term for buying a game with all add-on content included, it's called the Game of the Year Edition (which, come to think of it, is a very misleading phrase, so if we're to be honest here game terms defined by marketers have been shitty and manipulative from the get-go).
With the rise of the pre-order phenomenon, where people actually pay months or even years in advance for a digital product (do I really live on this planet?), it would seem pre-ordering whole packs of DLC is what has naturally followed. As it stands, we don't have a concise term for this, so that's where "Season Pass" comes in. Even so, I still hate it.
Terminology aside, the larger question becomes whether pre-ordering DLC in bulk like this is something we as customers really want, or even should want. 'Should' is a prickly patch, but take a moment to consider what has changed: Before a full retail game goes to "pre-order" status, there are at least screenshots, trailers, articles, interviews -- something to go on. These season passes? We know next to nothing about them, what they'll offer, not even any bloody titles. You are essentially loaning your money to a vague promise. Publishers are more than happy leave that wool over your eyes and make a mad grab for money; you are reducing their financial risks while receiving none of the financial gains! Ahh, capitalism...
We vote with our dollar, right? So if any of us have a problem with this practice, we don't participate, simple as that, right?
No. Fuck that. Look at all those titles up there. This shit isn't just going to go away by itself. We vote with our mouths just as much as our dollar. Perceptions shift by the surrounding mood. Don't underestimate the force of ridicule. This is my contribution, a foul-mouthed rant.
Now go do your part! Add a sting of shame to this practice, or be prepared to Super Size your next pre-order for only $0.49 so you can unlock the exclusive Game Trailer! And for just $0.99 more you can pre-view the actual game title! Act now, and you'll also gain early access to the micro-transaction menu for a mere $1.95! But wait, there's more! We'll even include a complimentary receipt, a $5 value for only $2.49! This is a limited time offer! You'll only receive these options if you order within the next quarter! If you're a true fan, though, don't forget about pre-ordering the possible sequel and all it's DLC in our Lifetime Pass for only $199.99! Man, these premium deals just write themselves!
_
A sports term for sports games.
Verdict: Acceptable.
TV series use the term Season, and this franchise has a popular TV series on air right now. They also marketed and priced these games as incremental episodes, so the term continues to make sense within that context.
Verdict: Acceptable.
Appealing to the frat house? In this instance, Season means 4 DLC packs.
Verdict: Annoying.
A silly term for a silly game? In this case, Season means 3 mission packs.
Verdict: Annoying.
More college dorm pandering? In this usage, Season means 4 "new releases", whatever that means.
Verdict: *grumble*
Pre-order three, get the fourth free! Hey, they even come in different colors! We're promised "new campaigns", "new locations", "new experiences", and "new surprises."
Verdict: Urge to rage, rising...
What does this even mean? I don't know, Season has no actual meaning in the gaming community. It can mean whatever the publisher wants.
Verdict: Urge to rage, stewing...
I... I don't even... What?
Verdict: Urge to rage, simmering...
Panned by critics and players alike, will this even see a full "season"? Buyer beware, right?
Verdict: Urge to rage, disgustedly boiling...
WHAT. THE. FUCKING. FUCK. That's it, now I'm pissed. Pissed enough to make this goddamn thread so I can share the rage. Unlike most of the above, I am looking forward to this game. I love the developer's dedication to world-building. They could have just made Bioshock 3: More Underwater Shit, but they actually invested the time and resources into fleshing out a whole new experience. I admire that.
But this? This fucking sports term? What does that have to do with a dark, alternative timeline of American Exceptionalism paired with steampunk in the sky?
I love science fiction, and to a lesser extent I enjoy fantasy. I like creativity and imagination in my entertainment. I like exploring the "what if" question.
Sports, though? They fucking bore me. If given the choice, I'd sooner read the goddamn dictionary; I would at least get something out of my time. Nothing could be more alienating to me than completely and utterly unrelated sports vernacular.
But wait, TV uses the term seasons, right? Yes, but they don't call it a season pass. It's the idea of a ticket that firmly roots the concept into the domain of sports.
While we're on this topic, what does Season Pass even fucking mean? Nothing! How many expansions? How many DLCs? How many missions? When will any of them be released? We don't fucking know! The core game isn't even due to ship for another month! But hey kids, hand over your money anyway! They promise it'll be something you'll like! Maybe it'll be something totally new, too, and not just shit they held out of release because of publisher pressure!
Verdict: RAGE
Closing thoughts: We have a term for buying a game with all add-on content included, it's called the Game of the Year Edition (which, come to think of it, is a very misleading phrase, so if we're to be honest here game terms defined by marketers have been shitty and manipulative from the get-go).
With the rise of the pre-order phenomenon, where people actually pay months or even years in advance for a digital product (do I really live on this planet?), it would seem pre-ordering whole packs of DLC is what has naturally followed. As it stands, we don't have a concise term for this, so that's where "Season Pass" comes in. Even so, I still hate it.
Terminology aside, the larger question becomes whether pre-ordering DLC in bulk like this is something we as customers really want, or even should want. 'Should' is a prickly patch, but take a moment to consider what has changed: Before a full retail game goes to "pre-order" status, there are at least screenshots, trailers, articles, interviews -- something to go on. These season passes? We know next to nothing about them, what they'll offer, not even any bloody titles. You are essentially loaning your money to a vague promise. Publishers are more than happy leave that wool over your eyes and make a mad grab for money; you are reducing their financial risks while receiving none of the financial gains! Ahh, capitalism...
We vote with our dollar, right? So if any of us have a problem with this practice, we don't participate, simple as that, right?
No. Fuck that. Look at all those titles up there. This shit isn't just going to go away by itself. We vote with our mouths just as much as our dollar. Perceptions shift by the surrounding mood. Don't underestimate the force of ridicule. This is my contribution, a foul-mouthed rant.
Now go do your part! Add a sting of shame to this practice, or be prepared to Super Size your next pre-order for only $0.49 so you can unlock the exclusive Game Trailer! And for just $0.99 more you can pre-view the actual game title! Act now, and you'll also gain early access to the micro-transaction menu for a mere $1.95! But wait, there's more! We'll even include a complimentary receipt, a $5 value for only $2.49! This is a limited time offer! You'll only receive these options if you order within the next quarter! If you're a true fan, though, don't forget about pre-ordering the possible sequel and all it's DLC in our Lifetime Pass for only $199.99! Man, these premium deals just write themselves!
_