Campaign Creations

Activision Blizzard CEO Bobby Kotick has spoken out against dedicated videogame consoles, claiming that his company could be making significantly more money on more open platforms like the PC.

Speaking to the Financial Times (registration required), Kotick claims that 60 percent of Xbox Live users are there "principally because of Call of Duty," and that Activision doesn't see a fair share of the money from it.

Kotick described closed console networks as "walled gardens," and said that his company would "very aggressively" support PC manufacturers such as Dell and HP in any efforts to produce gamer-friendly PCs that plug directly into televisions, creating the opportunity for Activision to open an online network of its own.

Kotick made similar statements to The Wall Street Journal last month, claiming at the time that only 30 percent of the company's profits come from console games.

IskatuMesk wrote: Yep, same guy who has Blizzard under his feet.

Lavarinth wrote: A computer.. That can connect to the.. Television...

GENIUS!

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Xelxiuz wrote: Magic take two seconds to think about it. Would there be any strategic or legally compromising issue with not telling the truth in this case? No there isn't, because orders don't have to be official when you play the game at that level of business. Even Blizzard never just flat out says they failed at something when they did (Bnet 2.0 if your memory can't go back over a year) let alone Kotick.

Magic wrote: Or playing games through a 'monitor' over the internet.

OnLive isn't a pipe dream. Plenty of debatable points but the technology is quite amazing and could really be the future of gaming or at least part of it.

Hunter_Killers wrote: For people that can't afford or don't want a powerful PC and don't like owning their games.

IskatuMesk wrote:

Magic wrote: Or playing games through a 'monitor' over the internet.

OnLive isn't a pipe dream. Plenty of debatable points but the technology is quite amazing and could really be the future of gaming or at least part of it.

The technology will probably be used somewhere but I highly doubt in this context. Latency, quality, and bandwidth costs would far outweigh the benefit. You can't defy the speed of light, unfortunately. (Or CAN YOU?!)

Marco wrote: If you can make a less useful Tablet PC and sell it, anything can be sold with the right marketing.  I don't think they have it like Apple does though.  Another ambitious piece of technology for the history books.