I haven't actually watched the thing; I would much rather read a transcript but can't find one. I have gathered some information from Bnet forum posts.
It isn't pretty. The fact that the interview was "press-only" should be a warning signal in itself.
I watched the video (part 2) and I saw the very annoyed look when someone had the gall to question the popularity system. They have no intention of fixing it, even with a lot of the community complaining about it. Another thing I noticed was that these guys were "Super Excited" about the ladder game. There was a lot of enthusiasm for everything rated matches. Conversely, everything about custom games was greeted with dread and annoyance.
There aren't enough A's in the world for a proper AAAAAAAAAAA...