In ultra short, on July 27 for their future new Blizzard forums (SC2 and WoW?), your newer posts will show your account's real name instead of your player name (but you can show the player name as well optionally). It seems to be a very bad attempt to counter their forums' reputation to be for troll wars, flaming and such.
Unfortunately, with all the questionable past decisions, it does further make you question Blizzard. However, I do expect that they will switch to only optionally show your real name while showing up your player name at some point. Otherwise, they will get lawsuits about privacy and such.
In my case, at least my "real" name is - - . Totally not trusting real information. :p
I did like this specific post in the concerned thread :
From one of the posters wrote:Code of Conduct - NO POSTS CONTAINING PERSONAL INFORMATION ABOUT OTHER PLAYERS.
So when did a full name become non-personal information? Seems like Blizzard is violating their own rules. Not to mention those of us with uncommon names will get our Facebook (DEFINITELY PERSONAL) stalked by some of these crazy raging nerds.
I USUALLY love Blizzard and stand by anything they do... but this is just utterly retarded.
EDIT : There is also a WoW thread equivalent that is already at 110+ pages at the time of this edit.